Creative Direction
Developed the campaign concept, visual narrative, mood, and overall aesthetic to align with Golden Goose’s distinctive brand identity.
Golden Goose | Creative Direction & Campaign Concept
Tastefully Undone explores the beauty of style that doesn’t try too hard. Created as a conceptual campaign for Golden Goose, it blends polished femininity with the brand’s signature rebellious edge—celebrating individuality, self-expression, and the beauty of imperfection. Every detail embraces the unexpected, proving that personal style is found not in perfection, but in the confidence to make it your own.
Sole Creative Director: I developed the creative vision for Tastefully Undone from concept through final execution. I selected the location, styled the shoot, directed the visual aesthetic, edited the final imagery, and transformed the photography into campaign-ready mockups. While I did not photograph the shoot, I led the creative direction behind the imagery and shaped how the concept came to life visually.
Developed the campaign concept, visual narrative, mood, and overall aesthetic to align with Golden Goose’s distinctive brand identity.
Selected a setting that supported the campaign’s intimate, playful, and slightly unexpected visual world.
Curated the fashion, accessories, props, and visual details to create a cohesive story around the Golden Goose product.
Selected and edited imagery to establish a consistent tone, composition, and campaign aesthetic.
Translated the final imagery into branded mockups to demonstrate how the concept could extend beyond the photoshoot into a complete Golden Goose campaign.