Creative ideas, thoughtfully brought to life.
A visual showcase of brand activations, experiential marketing, visual merchandising, and creative campaigns.
Comprehensive experiential event production internship focusing on high-end luxury events, design coordination, and premium immersive brand executions.
Created an educational event with hands-on brand activations, customized treatment showcases, aesthetics-focused pop-up installations, and modern clean aesthetics.
Experiential movie premiere activation combining scientific skincare storytelling, highly engaging multi-sensory photo structures, and integrated public relations.
Playful brand activation featuring retro-inspired gaming, oversized custom props, interactive spaces, and nostalgic details that brought Pizza Hut’s brand personality to life.
Immersive product launch activation introducing Poppin’ Ranch through branded environments, product sampling, interactive elements, and playful details that encouraged guest engagement and product discovery
Built and managed Tear Off Shield’s Instagram presence through strategic content creation, product storytelling, community engagement, and paid media—growing the account from 11 to 570+ followers in under four months while producing multiple pieces of content exceeding 40,000 views.
A creatively directed fashion shoot for For Love & Lemons, bringing bold femininity, carefree confidence, and adventure to life through location, styling, and visual storytelling.
A conceptual campaign for Golden Goose blending polished femininity with signature rebellious edge.
Comprehensive beauty product development project for Lip by Ouai (Beauty 220). Features brand analysis, competitor benchmarks, customer personas, 3D renderings, and packaging specifications.
Global brand development strategy exploring the international expansion of U.S. biotech skincare brand Codex Labs into New Zealand. Features consumer profiling, financial projections, localization, and new product launch.
Complete beauty product development and new product launch strategy for Savannah-based lifestyle boutique Urban Poppy. Features skincare-infused blush/lip tints, olfactory experience, COGS, consumer personas, and packaging concepts.
